Somehow these commercials strip adult diapers of their good name

Kimberly-Clarke, manufacturers of Depends adult diapers, have recently added to the pot of men vs women, dogs vs cats, bacon vs tampons bullshit with a new ad campaign for their line of adult diapers specifically designed for women and men. Since I’m not quite kinky enough to claim that I’ve ever used adult diapers, I assume that this is good news for those who do. However, the commercials possess a Miss Arizona-esque brand of what the fuck. While I realize that they probably came to life with some consideration of the audience they’re targeting, it’s insulting to assume that everyone over 60 has this idea that women are only good for making Apple Brown Betty and men are good for drinking Cognac and talking about WWII.

So far, there’s one commercial featuring white people, and one featuring…everyone else, or “coloreds”, if I’m to assume Kimberly-Clarke’s stance on how people over 60 think. One focuses on who rules the world, the other, driving. They both share this strand of totally wacky and endearing banter between one self assured man and one expectedly passive woman and you’re just like, “Aww, old people…is there anything they won’t say?” It’s really not even necessary for me to sum them up based on the embarrassingly predictable topics, but it suffices to say that the men are adamant that men rule the world and are better drivers while the women are kind of loosely committed to the idea of anything not involving grandchildren.

Somehow, these subjects exceed at being both painfully irrelevant and socially damaging. It’s kind of like when Billy Baldwin is allowed on TV–no one really cares, but you know it can’t be good.

It’s possible, however, that I’m over thinking things and missing the point that it doesn’t really matter if men or women rule the world or know how to effectively merge, as long as whoever is in charge is wearing a cable knit sweater. Regardless, why am I going to take the opinion of someone who can’t even keep their urine under control? Talk to me when you have tips on how to blame your soaked crotch on faulty plumbing.

I watch a lot of tv men Products urine Women